What is interesting about this trailer is that it shows Nick Hojola, a photography student who is working on his first fashion shoot. But not in an everyday, studio based environment, he is falling freely at 126mph out of a plane where he uses his new One X to take shots of the models also falling alongside him.
With the phone he records a video of the shoot as well as using the 8 megamixel camera to capture photographs using the dual camera button technology.
This new state of the art technology device is presented by HTC as a credible replacement for the traditional digital compact camera as it also incorporates a f2.0 aperture setting. The main message of this phone commercial is to promote its high speed performance levels as he must upload the images just taken to the internet before he has descended to the ground.
Here is the advert posted below:
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